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Why AI Is Killing the Old Consulting Model – And What Smart Companies Are Doing Instead

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Flat vector illustration of a business transformation workshop with consultants and a robot collaborating around laptops and whiteboards, emphasizing the role of AI in modern consulting and transformation delivery.

🤫 Why You’ll Want to Read This

AI isn’t replacing consultants. But it is revealing the difference between the ones who create real value—and the ones who simply create PowerPoint.

In a world where strategy decks can be written by ChatGPT and frameworks mimicked by anyone, the true differentiator is execution.

Smart organisations in financial services, oil & gas, insurance, and government know they still need consultants—but they need the right ones. The age of “land-and-expand” is over.

This blog dives into:

Here’s what we’ll cover:

What You’ll Learn in This Article:

Whether you’re hiring a transformation partner or reviewing your current strategy, this guide will help you cut through the noise—and choose capability over consultancy theatre.. 

Let’s get into it 👉

How AI is reshaping the consulting landscape

We’re entering a new era.

AI has arrived—not as a shiny object, but as a force multiplier. And nowhere is this impact more felt than in the $700B+ global consulting industry, particularly in transformation programs.

What used to take armies of junior consultants and millions in billable hours can now be modelled, prototyped, and analysed in hours using GenAI, intelligent automation, and AI-powered playbooks.

But here’s the truth nobody in the Big Four will tell you:

AI doesn’t eliminate the need for consultants. It eliminates the excuse for poor consulting.

It exposes the fluff: the slide decks, the “marketecture,” the over-engineered frameworks that sound impressive but change nothing.

It exposes the inefficiencies: overstaffed projects, exorbitant day rates, junior teams with no real-world experience.

And it exposes the dependency: the programs that were never designed to leave, never transfer knowledge, never build internal capability.

Why the traditional model (Big 4 & their clones) is broken

If you’re a decision-maker in financial services, government, insurance, oil & gas, or any other regulated sector—you’ve seen it firsthand.

The “Land and Expand” model.
The “Minder–Finder–Grinder” game.
The glossy decks that look good… but deliver little.

That model doesn’t survive in an AI-powered world.

Instead, the focus is shifting from “advice” to execution.

And that changes everything.

Strategy, operations, and implementation each speak their own language—HOBA connects them all 🔗🗣️

👏 "The future of consulting isn’t about who can talk the best game—it’s about who can deliver. AI just turned the lights on. Now everyone can see who’s doing the work… and who’s faking it.” — Heath Gascoigne, Creator of HOBA® 🚀

The five (5) non-negotiables smart companies demand from consulting partners today

Whether you’re preparing for an AI transformation or simply tired of consultants who overpromise and underdeliver, here are 5 non-negotiables to demand from your next consulting partner:

1. Business-Led Transformation (Not Tech-Led Hype)

A new tool like Microsoft Copilot won’t fix a broken process.
Just like replacing the fridge won’t fix a failing kitchen.

Transformation is about people, process, and purpose. If your partner doesn’t start with the business context—walk away.

HOBA® was designed as a business-first framework, not a tech workaround. That’s why it’s trusted by UK government departments and global firms alike.

2. A Proven Framework That Builds Capability—Not Dependency

Be cautious of consultants who can’t walk you through their method or make it sound like rocket science.

They don’t want you to understand it—because then you wouldn’t need them.

HOBA® is a 6-step, open, transparent transformation method trusted by tens of thousands of practitioners and hundreds of companies. We don’t hide it—we teach it.

The Ultimate Comparison Guide: Why HOBA Is the #1 Choice for Real-World Transformation

Best Business Transformation Programs for 2025 Guide

👏 "AI won’t replace consultants. It will expose them. The firms that hide behind jargon and junior billables are done. Execution is the new differentiator." #DigitalTransformation #Consulting #AI #Leadership 🚀

3. A Holistic Approach That Spans Business + Technology

“Enterprise Architecture” is not a job title. It’s a capability.

Many so-called “Enterprise Architects” only speak tech. The business side is ignored—or worse, brought in at the end as an afterthought.

We bridge the strategy, operations, and implementation layers with a unified language. That’s why HOBA works—across departments, teams, and time zones.

4. Mastery of the 3Ls – Layers, Language, Levels

Every organisation has three layers: Strategic, Operational, and Implementation. Each speaks a different language and needs a different level of detail.

If your consulting partner can’t operate at all three—they’ll fail to align your teams.

HOBA is the “common language” of transformation. It translates vision into action—across all 3Ls.

5. Real Knowledge Transfer—Not a Death-by-PowerPoint Exit

“Knowledge transfer” is often promised… and rarely delivered.

What you typically get? A rushed 90-minute handover and a deck full of jargon no one understands.

At HOBA, knowledge transfer starts on Day 1. Our mission is to make ourselves redundant—by building your internal capability, not burying you in consulting dependencies.

AI Will Kill the Old Model. But It Will Reward the Right One.

Smart organisations aren’t just asking “how do we use AI?”
They’re asking “who do we trust to help us execute it?”

In this new era, execution is the differentiator.

That’s where HOBA Tech stands apart.

We’re not here to dazzle with jargon. We’re here to deliver transformation that works—in reality, not just in slide decks.

🚀 Ready to see what a real transformation partner looks like?

👉 Take the AI Transformation Readiness Scorecard
Benchmark your organisation in 3 minutes—no fluff, just insights.

📞 Or Book a Free Strategy Call
Speak directly with our founder and architect of HOBA®.

This is your chance to transform smarter, faster—and permanently.
Don’t get left behind by those clinging to the old model.

🔚 Conclusion: The Game Has Changed — Have Your Consultants?

AI hasn’t eliminated the need for consultants.
It’s eliminated the need for bad ones.

The firms that thrive in this new era are those who:

This is no longer optional.

Your organisation’s success in transformation—especially with AI—is now directly tied to the calibre and approach of your consulting partners.

The old model is broken.
HOBA® is the new blueprint

Flat vector illustration of a business meeting showing a flashy consulting presentation contrasted with a HOBA-style blueprint session, highlighting the difference between traditional consulting and business-led transformation.
Not all consulting is created equal — here’s the difference between marketecture and meaningful execution 🎯📊

⚠️ "The old model of consulting is dead. No more marketecture. No more dependency. If your consulting partner can’t build your capability, walk away." #Transformation #AIinBusiness #ConsultingReimagined 💡

✅ Next Steps

👉 Take the AI Readiness Scorecard
Get instant insight into how prepared your business is to adopt AI across strategy, operations, and delivery.

📞 Book a Free Strategy Call
Let’s talk about how we can help you cut through the noise and deliver transformation that actually works.

🔥 Is Your Organisation Ready for AI? Don’t Guess—Get the Facts.

AI Transformation Readiness Scorecard

👏 "Real transformation isn’t tech-led. It’s business-led. Swapping your fridge won’t fix your restaurant. Same goes for Copilot and your company." #BusinessTransformation #AIReady #FutureOfWork 🤖🔥

💬 Call to Action:

✅ Read our international bestseller – The Business Transformation Playbook

🎓 Join our HOBA Certified Agile Transformation Course – Intro to Agile Business Transformation

📥 Download our free TOM checklist or blueprint template free TOM checklist + blueprint templates

📞 Or schedule a free discovery call to see how we can help you design a TOM that works – Schedule here

 

Looking for the Best Training to deliver your Business Transformation? Search no more!

Looking for the Best Training-7 Day FREE Trial

🚀 "Frameworks don’t transform businesses—people do. The real value is knowing how to apply the right tool, for the right problem, at the right time.” #BusinessTransformator #HOBAtech #StrategyExecution 🔧📊🔥

About HOBA Tech

If this resonated with you, discover how to make Business Transformation a reality—with less stress, fewer resources, and faster results. Explore our award-winning agile Business Transformation Framework, trusted by organizations worldwide, from the UK Government and FTSE-100 companies to innovative start-ups. Ready to begin your transformation journey? Start here.

Curious why The Business Transformation Playbook is hailed as the “Business Transformation Bible”? See what readers are saying in the Amazon reviews.

We’d love to hear your thoughts! Let us know in the comments what stood out to you or what topics you’d like us to cover next. If you found this valuable, share it with others who could benefit!

Thank you for reading, and here’s to your transformation success!

Sincerely,

 
Signature-Heath

Heath Gascoigne

P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook.

Picture of Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

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