🏆 Limited Time Offer: Get Agile Starter for Only $197! 🚀

🚀 Transform Your Career with Our 6-Week Agile Transformation Accelerator Program! 🚀


🚀 Transform Your Career with Our 6-Week Accelerator Program!


3 Steps to Quickly Turnaround Your Organisation Transformation (and Why Kotters 8-Step to Change Model Won’t Help)

Like this Post? Share it 😁

3 Steps to Quickly Turnaround Your Organisation Transformation (and Why Potters 8-Step to Change Model Won’t Help)

In today’s rapidly evolving business environment, adapting to change swiftly is critical.

This blog post outlines three essential steps for quickly transforming your organisation and explains why John Kotter’s renowned 8-step change model may not be the best fit.

Instead, it suggests leveraging Kurt Lewin’s 3-phase model to effectively navigate the challenges posed by the COVID-19 pandemic.

Heres what we’ll cover (click the links to skip to the section below):

NB – Click to expand images 📸

Table of Contents

Does it feel like you’re pushing a boulder up hill on your own, with no end in sight? 

You’ve worked with the Business Stakeholders who have agreed the need to change, you’ve gone away and the team has put together their designs of a future operating model that meets the objectives and produces a leaner, more efficient Organisation, and a seamless experience for the Customer, reduced bottlenecks, reduced handoffs, improved response times to queries, handled and resolved issues at the first point of contact (not the 10+ it used to take).

Now, you’ve taken the proposals back to the same group for approval and the same group that signed up for the changes is now saying “this is great, for the Organisation, but not for my department”.

Unquestionably, COVID-19 has brought forth a wide number of difficulties for all the sectors in the world.

With multiple lay-offs in different parts of the world, this virus is causing catastrophic changes in the business sector.

Although every issue that is being faced due to the ongoing pandemic holds great significance, such as how can you induce digital transformation to fight COVID-19, the abrupt jump from normal corporate life towards practicing Work-from-Home, and how to manage the current crisis transformation, we believe one of the most pressing issues is the management of change in businesses after this global outbreak.

In this article, we will discuss the following:

Principles of Kotter’s process for leading change.

Many people share the belief that Kotter’s change model is accurate for almost all conditions. However, contrary to popular belief, we will discuss how Kotter’s change model will not be effective in the current situation.

Lets start with Kotter’s model for leading change.

Kotter’s 8-Step Process for Leading Change

The modern leadership and change management guru, John Kotter, introduced his 8-step change model in his book “Leading Change” in 1995.

Since then, it has been one of the most reviewed change management mechanisms in the business sector.

Let’s see what each step entails:

1. Create a Sense of Urgency

The first step in creating and accepting change is for the company to really want it.

Developing a sense of urgency means that the company needs to have a surrounding environment that encourages change.

It helps in instilling motivation in the employees.

Many businesses opt for showcasing poor sales statistics or their decreasing dominance with their competition.

To be convincing, this step requires honest dialogue about the company’s financial and competitor position in the marketplace, which can make this an uncomfortable step for company’s to execute.

HOBATech Logo

6-Steps to Business Transformation Success


Heath Gascoigne - Speaker

💡 Kotter’s 8-Step Model is outdated and too rigid for today's fast-paced business world. 🚀 Adapt or get left behind! #ChangeManagement #Innovation

2. Build a Powerful Coalition

The importance of convincing people that change is necessary is a key part in the process.

Managing change is important, but where is falls down is senior managers need to demonstrate support to their employees through actions, not just words.

Forming a powerful coalition means you create a team of influential people who have the professional and social capabilities to influence others.

To form your “change coalition” successfully, you need to do the following:

3. Form a Strategic Vision

It is only natural to identify a range of different ideas and solutions when you first think about change.

You can either spend time developing novel and interesting ideas, or you can identify the one big Vision people can easily relate to, grasp and get behind, supported by the smaller novel and interesting ideas.

The clearer the Vision, the more people can form what that means to them, the more you can expect your people to back, the converse is true.

The more vague the Vision, the less your people can identify with it, internalize it, and therefore get behind it.

Equally, a Vision without a plan is like a goal without a deadline, it’s a wish or an empty promise.

You need to create a detailed strategy for implementation, one in which your coalition team can easily comprehend and own.

Business Transformation 101

Business Transformation 101

Confused where to start? Get started right 👉

🫵 "If you’re still relying on Kotter’s model, you’re setting your organisation up for failure. ❌ It's time to embrace Lewin’s more dynamic approach" #Leadership #BusinessTransformation

4. Communicate Your Vision

Creation of a vision is an important step, however, its realisation is the determining factor whether your change or transformation is a success or failure in the entire process.

The creation of the Vision is not the end product, it is merely only the beginning.

Repetition is the mother of all learning, which you have to do with the Vision. The Vision needs to be stated, and reinstated frequently, in order to keep the people motivated.

Part of the communication is through “walking the talk” through behaviour. In order to sync your actions and your words in front of your team, as Change Leaders, we need to demonstrate the kind of behaviour expected from others – through leading by example.

The challenge here is often leaders will take the position of ‘do as I say, not as I do’, and don’t themselves follow through on their own instructions.

This doesn’t encourage the behaviours, and therefore outcomes that produce the long term change your initiative is looking for.

5. Enable Action by Removing Barriers

Despite best intentions, very few (if any) change campaigns complete without some form of resistance.

It is safer to say ‘you should expect resistance’. The biggest resistance is not from the technology or process you are changing, it is people.

People by nature are adverse to change, so knowing this, you should prepare yourself and your team in advance.

In order to deal with the resistance, you should follow these steps:

6. Generate Short-Term Wins

The journey to success is often not an overnight even, but one that takes months or years.

So how do you maintain enthusiasm and motivation over long periods and keep morale high?

In order to improve the morale of your employees, your company should give the employees a taste of victory both early in the change process, but constantly throughout the process.

Pessimism is a change killer. You need to weed it out as soon as it is identified. Pessimism can spread like wild-flower if left unattended. You can’t prevent it though, it is evitable. 

What you need to do it create short-term targets that your change team can achieve in regular intervals to maintain a constant increase in their motivation. The trick here is to make the targets a stretch to encourage action, but not too much of a strength to discourage it.

Looking to transform your Organisation with less stress & less time? Search no more!

Toolkit Digital Transformation Readiness Kit

🌟 "Still clinging to Kotter’s 8-Step Model? It's time to wake up. 🚨 Modern business demands flexibility, not outdated frameworks. #ChangeManagement #Innovation"

7. Sustain Acceleration

According to Kotter, many change campaigns fail because people think they have achieved victorytoo soon. In order to achieve real change, you need to remain in the long-haul. Although quick wins are necessary to keep yourself motivated, long-term change requires a large number of short-term wins to create real change.

You need to continue the revision of your goals after every win to continue building on the momentum.

8. Institute Change

Lastly, all your efforts to create change need to stay with the company long after successful implementation. This is about creating a new culture, a change culture. These new behaviours should become a necessary part of the core of your organisation.

Even after achieving change, you need to continue to apply the same change process and mindset to keep improving – through continuous improvement, that is how you ensure that the change is substantial and long-lasting.

Disadvantages of Kotter's Change Model

Disadvantages of Kotter's Change Model
Disadvantages of Kotter's Change Model - is it can be difficult to implement 😱

Although Kotter’s model of change is widely famous for its elaborate steps to implement change, there are a number of disadvantages due to which it will prove to be challenging in during the current crisis:

So what to do? First step – don’t panic! I have put together an informative anti-crisis transformation guide and prepared a webinar on how you can combat the changing conditions.

Different industry experts will be disclosing their best kept secrets on how to implement a Plan-B when things go awry – so don’t forget to join the webinar!

Kurt Lewin’s 3-Phase Model of Change

3 Steps to Quickly Turnaround Your Organisation Transformation - Kurt Lewin’s 3-Phase Model of Change maybe easier to implement
Lewin’s 3-Phase Model of Change maybe easier to implement 👨‍🏫

Considering the current situation of the global outbreak, Kurt Lewin’s 3 phase change model can prove to be extremely effective.

The model consists of three steps:

We will discuss these below:

1. Unfreeze

Since, COVID-19 has hit the business community without giving them an opportunity to prepare for it, they need to make changes at a rapid pace to survive. The unfreezing step of Lewin’s model suggests to:

2. Change

Lewin’s model clearly states that the change step will eventually bring difficulties for many people. However, these difficulties can be eradicated and catered to by:

3. Refreeze

After making the necessary changes, these changes will have long-term benefits on the organisation. The organisation will be able to have consistent job descriptions, accurate organisation charts, etc. In order to ensure the changes stick, the management needs to take the following measures:

3 Steps to Fight the Unusual Changes During the COVID-19 Pandemic

Due to the current pandemic, the corporate environment will witness significant changes of unusual proportion.

People will have to make difficult decisions; decisions that may have never been taken before.

Following Kurt Lewin’s 3-phase change model, we would like to suggest three (3) ways businesses can cope with this unusual change.

1. Senior Leadership Support

A company’s most valuable asset is the set of senior leaders present in the company. They hold significance due to their expertise in tackling difficult situations. In a time of a crisis such as the current one, senior leaders are required to step up and provide maximum support to their fellow colleagues. They need to:

Demonstrate change to motivate the team and other colleagues.

2. Survey

Employee surveys can be extremely helpful in the current situation. The reason is that COVID-19 has completely stumped companies on how to cope with the changes in the global market.

Since the economic sector hadn’t seen a situation of this kind in a long time, there are no right ways to deal with it. However, involving your employees in the decision-making process to value their opinions and the effect of change on them, can prove beneficial for businesses in the long-run.

Businesses should also send out surveys to the consumers to see how they are reacting to the change. They can then analyze their answers and respond accordingly.

3. Communication

Seamless and synchronous communication is integral in implementing a change model. The leaders of your organisation need to implement proper communication channels among the employees and management to ensure they are aware of the effects of change in the company.

Employees want to know the WHY? – why they are going through the process. They need to be presented with convincing facts that can help them get onboard with the change management team.

Similarly, the change management team has a responsibility to completely satisfy the demands of the employees to encourage them for their cooperation in the process.

Change management is a difficult process to execute successfully. However, if you and you’re your Organisation are flexible in your approach and follow the appropriate course of action, you stand a good chance you will succeed in implementing quick but sustainable change in your organisation.

Looking for the Best Training to deliver your Business Transformation? Search no more!

Looking for the Best Training-7 Day FREE Trial

🌟 "The pandemic has proven Kotter’s model ineffective. 🌐 Those who can't pivot quickly are doomed to obsolescence. #CrisisManagement #FutureOfWork


Successfully navigating organizational transformation, especially during a crisis like COVID-19, requires adaptable strategies.

While Kotter’s model has its merits, the current environment necessitates a more flexible approach like Lewin’s.

To learn more about how HOBA TECH can support your transformation efforts, visit HOBA TECH or contact us to discuss how we can help.

I hope you found great value in this post! Let me know what you would think and would like to see next in the comments below!

Thank you for reading this!



Heath Gascoigne

P.S. If you want to join our Business Transformator community of 2,000+ like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook here.

For more information, visit https://www.hoba.tech

Share and Enjoy !

Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

Can't get enough real insights? Subscribe to Transformology®!​

We’ll send jargon free insights that you can actually use to transform your business straight to your inbox once a week. 

Work Smarter, not Harder!

Subscribe to Transformology®

Connect with Us


The Death of Traditional ERP Systems

Enterprise architecture frameworks play a crucial role in guiding organisations through the complex process

Read More »
Unlocking Business Success with HOBA Agile Transformation A Comprehensive Guide - with HOBA 🫢

Enterprise architecture frameworks play a crucial role in guiding organisations through the complex process

Read More »
HOBA Tech Launches Exclusive Marketing Services with 50pc Introductory Offer

We are excited to announce that HOBA Tech, a multiple award-winning business transformation agency

Read More »
Business Transformation Training - HOBA Is different

Become a Master of Business Transformation

Learn about Business-led Business Transformation
using the proven 6-step agile transformation framework
trusted by the UK Government, FTSE-100 and
fast growing companies

What's HOBA®?

HOBA® is the new way to transform organisations and the answer to the 70% failure rate of business and digital transformation projects today.

Learn more about HOBA®

Are you a consultant,
team or organisation
embarking on your
transformation and
want to move from the
model of transforming

Join our free webinar
and learn ‘How to
maximum the return
on your
improve service
delivery with less
effort, less time & cost
and increased profits!’

AGILE 1.0 ... 2.0

Successful Business Transformation starts here

More Articles

The Business Transformation Industry is Broken - Elephant in the Room 🤫
Heath Gascoigne

Business Transformation Industry is Broken

Why The Business Transformation Industry Is Broken? Before I show you how to transform your business, let’s define business transformation. What Is Business Transformation? Business Transformation is when a business changes the way it conducts business. It doesn’t necessarily change what it does, but how it does it.This can involve a change […]

Read More »
Overcoming the Business Architecture Challenge
Heath Gascoigne

The Business Architecture Challenge

Let’s start this post by defining business architecture. What Is Business Architecture? Business architecture refers to an organization’s framework. The Business Architecture Working Group of the Object Management Group (OMG), calls it “a blueprint of the enterprise that provides a common understanding of the organization and is used to align strategic objectives and tactical […]

Read More »
What is Enterprise Architecture Anyway? 🤓
Heath Gascoigne

What Is Enterprise Architecture Really?

Let’s start this post by defining enterprise architecture… What Is Enterprise Architecture? Enterprise Architecture looks at both Business and Technology Architecture. TechTarget calls it “a conceptual blueprint that defines the structure and operation of an organization”.Its aims to make sure your IT investment will help you achieve your current and future objectives at the […]

Read More »
Vector Globe Design for Business Transformation

Get content like this sent directly to your inbox!

Scroll to Top
Wait...dont leave


Get our new step-by-step guide on proven business transformation strategies you can effectively use in 2024-2025:

Webinar has eneded, Join Waitlist

The Webinar has ended and Please join waitlist to contact with us.

Apologies, The Scorecard is currently down!

We are working to get it restored. Leave your details below to be notified when we got it back up again!


This website uses cookies to ensure you get the best experience on our website.