WHY IS THERE SUCH A HIGH FAILURE RATE IN BUSINESS TRANSFORMATION TODAY?

The true number of business transformation project failure is underreported. Depending on which research you follow, the figure is between 70% – 80% of business transformation projects end in failure. There is five (5) main causes in business transformation failure are – lack of stakeholder involvement, lack of senior stakeholder support, changing requirement, incomplete requirements and poor planning.

WHAT IS WRONG WITH EXISTING APPROACHES?

Nothing. They are good at the purpose they were designed for, except they are now used for a different purpose, and that is not the original purpose they were designed for. Look at TOGAF® (The Open Group Architecture Framework) for example – it’s a framework for managing ‘technology’ or ‘technology changes’. It is not surprising, it was written by a “technology standards company”. They know and understand technology. What is happening is, TOGAF® is being used in business transformation projects that the ‘framework’ to manage the ‘transformation’, but it only focuses one thing – technology. It doesn’t focus on anything else other than Technology (it almost completely ignores, the other two (2) important aspects of the organisation – People, and Process(es)). It also ignores how to transition the business from the current state, to its desired future state. It effectively put the Technology stakeholders in the drivers set, to dictate to the Business what they think they want and literally throw it over the fence to the Business for them to work out if first it is fit for purpose, and then how to use and implement it.

HOW DOES HOBA® SOLVE THE PROBLEM IN BUSINESS TRANSFORMATION TODAY?

HOBA® solves the 70% failure rate in business transformation problem by addressing the causes that problem in the first place – by putting the Business back into control, to take control back from Technology and into their own hands, using a structured process and framework that was developed WITH the Business, BY the Business, to be USED and OWNED by the Business, putting the control back into their own hands.

WHAT IS THE BIGGEST PROBLEM WITH BUSINESS TRANSFORMATION PROJECTS AND HOW DOES HOBA® HELP?

The biggest problem with business transformation projects is firstly the name. “Business Transformation” is incorrectly called or referred to as “Digital Transformation”. ‘Digital Transformation’ is a misnomer, it is not ‘digital’ per se that is ‘transforming’, it is the ‘Business’ that is transforming, and how it does or is doing that in this period of time is via ‘digital technologies’ (if ‘technology’ isn’t already digital, what were they before?). What this intentional confusion in the marketplace is causing, is it causes is an incorrect bias and focus on the ‘technology aspect’ only of the transformation, which by doing so completely ignores the Business aspects – that’s the Business Operations Stakeholders and their concerns, and the Processes those stakeholders carry out. HOBA® helps by putting the Business back in to control, to be very clear and structured with what is the Vision, Strategy, Objectives and Measures, what stakeholders are involved and need to be involved in the transformation and their decision making authority, the process to manage those decisions, scope and risks; what are the problems they want to address or opportunities they want to take advantage of; what benefits they want to realise from the transformation and when; what the future or Target Operating Model (TOM) needs to look like to achieve their Vision and Strategic Objectives and business benefits, and how and when will the changes be implemented. Everything and nothing more, only doing what needs to be done, to transform the business, not doing what is happening in the marketplace today and that is ‘creating reams and reams of colourful models and diagrams, that while beautiful, are in reality just “interesting but (sadly) useless”.

WHAT IS THE DESIGN PROCESS?

The Design Process is the 6-Step process used to implement HOBA® and manage the transformation from the very start, to the very end, implementation.

WHAT IS THE BIGGEST MISCONCEPTION IN THE MARKETPLACE?

The biggest misconception in the marketplace today with business transformation is that Clients are led to believe that they need ‘reams and reams’ of pretty colourful presentations to transform your business. This is a fallacy. This only creates expensive shelf-ware. What those ‘pretty presentations’ are designed for is to enable the transformation project to keep moving toward its end goal, transforming the Business. What the Clients are led to believe is those ‘pretty presentations are the actual goal of the project, and often celebrated and hang up on the project office wall with great bravado as if they were the goal of the transformation itself! What those ‘pretty presentations’ actually need to be is two (2) things – first, is they need to be understandable, and written in a language that the Business understands, so first they can understand what it and they mean, and then they can agree to it. Then second, then they need to be useful. A lot of Consultants and Consultancy’s wanting to impress their clients with great marketing, pretty presentations and long list of impressive acronyms and latest “it” words, but this just confuses the Client. What happens is the Consultants will present their ‘ideas’ (because that’s what they are, they have had one meeting with the Client, interpreted that into their own words and perspectives, and come back to them several weeks and months later, having not consulted with them through the process, thinking ‘they know their Clients business best (they don’t, the Client does!) and play back their 300+ page power-point presentation that looks impressive), they present it to the Client, the Client has no idea what it means or says (its written in a foreign language, literally), due to the time it’s taken, and the money it has cost at that point, the Client agrees to it in the room, then walks out the room, and completely ignores everything the Consultant(s) said. The transformation goes nowhere. HOBA® solves that problem, refer to the first question above.

HOBA® is trusted by the UK Government, FTSE-100 companies and start-ups to both set up, and also turnaround their failing transformations. HOBA® is used by thousands around to transform their business, and was made public for the first time in late 2018, after over 10+ years in use with private clients, published in The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero-Percent Failure Rate Using the 6-Step Agile Framework’, reaching bestseller on Amazon in 6-categories including Project Management and Consulting, and made it onto the Best Business Strategy eBook List of All Time by BookAuthority, at no.30 (March 2021). See News for details.

CAN I READ A PREVIEW OF THE BUSINESS TRANSFORMATION PLAYBOOK?

Yes, you can download a FREE preview to The Business Transformation Playbook here.

Revolutionize Business Transformation: HOBA Tech’s New Agile Course Launches 🏆

January 5, 2025
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Breaking News: Launch of Our New "Introduction to Agile Business Transformation" Course

As the world gears up for a seismic shift in leadership, economy, and innovation, we’re thrilled to announce the launch of our new “Introduction to Agile Business Transformation” course—your ultimate guide to navigating and leading change in these transformative times.

Why This Matters Now

In less than 20 days, President Donald Trump is set to take office, ushering in a new era of economic recovery and booming growth. With Elon Musk heading the DOGE Department, the U.S. government and global industry are bracing for unprecedented disruption and transformation.

If you want to lead—not just follow—this wave of change, the time to act is now. Those who are ahead of the curve will define the future of business.

Who Is This Course For?

This course is designed for:

Business Consultants: Lead agile transformations for your clients and stand out in a competitive market.
Consultancy Owners: Equip your teams with a proven framework to deliver client success.
C-Suite Executives: Empower your organization with agile strategies to stay ahead of the curve.
PMO Leaders: Train your teams to lead impactful transformations with confidence.

What You’ll Gain

Agile Expertise: Learn the fundamentals of the HOBA (House of Business Architecture) framework—a trusted, proven method used by industry giants like the UK Government and FTSE-100 companies.
Leadership Skills: Become a “Business Transformator”—part strategist, part designer, part collaborator, and part negotiator.
Actionable Insights: Understand how to lead iterative, outcome-driven transformations that deliver real, measurable results.
Competitive Edge: Position yourself as a leader in the recovery and transformation economy.

💡 "The global recovery is here, and the world is ripe for transformation. With our new course and HOBA framework, you’ll have everything you need to thrive in this era of disruption and innovation" 🔥 #BusinessTransformation #HOBA #Innovation #AgileMindset – Heath Gascoigne, Founder & CEO, HOBA Tech

Heath Gascoigne Tweet

Timing Is Everything

With the global recession transitioning into recovery, timing is critical. The opportunities for agile transformation have never been greater—but they won’t wait.

This course will equip you to:

Hurry—Spaces Are Limited!

The demand for this course is high, and spots are filling fast. Don’t miss your chance to gain the skills and insights you need to lead the charge in this new era of opportunity.

👉 Sign Up Now to secure your spot before it’s too late.

Be the Change Leader the World Needs

As history unfolds, will you be watching from the sidelines—or leading from the front? Join the ranks of forward-thinking professionals and prepare to transform businesses and industries with HOBA.

Time is running out. Start your journey today.

Read the full press release here.

🚀 "Agile business transformation isn’t just a framework; it’s a mindset. The leaders of tomorrow are the ones who act today. With HOBA, you’re not just adapting to change—you’re leading it." 🌟 #AgileTransformation #HOBA #Leadership #BusinessGrowth – Heath Gascoigne, Founder & CEO

Heath Gascoigne Tweet

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Revolutionize Business Transformation: HOBA Tech’s New Agile Course Launches 🏆

Breaking News: Launch of Our New "Introduction to Agile Business Transformation" Course

Why This Matters Now

Who Is This Course For?

What You’ll Gain

Timing Is Everything

Hurry—Spaces Are Limited!

Be the Change Leader the World Needs

Register for our newsletter: Business Transformation News in your mailbox

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Revolutionize Business Transformation: HOBA Tech’s New Agile Course Launches

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