HOBA TECH® Welcomes The Analysts into the Certified Partner Program.

HOBA TECH LTD is pleased to announce The Analysts – a boutique business and digital transformation consultancy, specialising in business analysis and design, in joining the HOBA® Certified Partner Program.




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LONDON, United Kingdom, Apr. 3, 2019 /PR Newswire /-

The Analysts provide services that support organisations in the successful delivery of their change initiatives, focusing on achieving clients desired outcomes, innovation and inspiration during the process. The Analysts are specialists in helping medium to large organisations taking unstructured ideas and substantial problems and turning them into clear designs and delivery plans.

The Analysts Logo

Charles Symonds, CEO of The Analysts welcomes the partnership: 

“We decided to partner with HOBA TECH® to bring their proprietary agile transformation solution and brand quality and excellence to our change and transformation consultancy practice. HOBA® is fast becoming the benchmark for business transformation frameworks in our industry, that's why I am delighted to partner with HOBA TECH® to take HOBA® to our clients both in the UK and overseas”.

– Charlies Symonds (CEO, The Analysts). Tweet

Developed over 10+ years of actual practitioner use, HOBA TECH®’s book The Business Transformation Playbook, about HOBA® agile transformation framework is being called “the Business Transformation Bible” by one Amazon verified purchase reviewer adding “This book is packed with personal insights from a practitioner walking the talk, as opposed to other books of this genre, that are based on theory with no practical use or application. The lessons in this book you can put into immediate use today!”

HOBA TECH Announces the Publication of the New Book

HOBA® was made public for the first time earlier this year, and has been used to turn around some of the biggest business and digital transformation programmes for the UK Government, FTSE 200 corporations and Start-ups, when published in the bestselling book – The Business Transformation Playbook – How to Implement Your Organisations Target Operating Model (TOM) and Achieve a Zero Percent Fail Rate Using the 6-Step Agile Framework’, which quickly reached #1 in Project Management, and #2 in Consulting on debut.

When asked of the book’s success on the first day, Heath said:

“It is an honour and a privilege for the book to be received so well. It is testament to what I am seeing on a day to day basis with business transformation these days. People and organisations are keen for change but are lost in how to do it. Existing frameworks were either designed for Technology changes not Business changes, or the people leading the change come from a technology background who look at business problems from a technology perspective, thinking every problem needs to be solved by technology, which is not often the case. These factors combined have been leading contributors into the unacceptably high 70% failure rate of business and digital transformation projects. The idea behind finally making HOBA® public after all these years using it with my clients and publishing it in The Business Transformation Playbook, is to give the Business the voice they are missing and the tools they need to take back control from Technology and take control of their transformation, and their business’ future.”​

– Heath Gascoigne (Founder & CEO, HOBA TECH). Tweet

HOBA TECH Announces the Publication of the New Book

HOBA TECH®’s Head of Partnerships Olga Novikova commented: 

"We are excited to welcome The Analysts as a partner and into the Certified Partner Program. This program has been designed to help partners capitalise on the rapidly expanding business and digital transformation market opportunities with the company’s flagship revolutionary HOBA® agile transformation solution”.

– Olga Novikova (Head of Partnerships, HOBA TECH). Tweet

Partnership Program

The Certified Partner Program is designed to help organisations capitalise on HOBA TECH®s proprietary agile transformation solution HOBA® (House of Business Architecture®). HOBA® Partners can take advantage of the many benefits that come with the program, including training and training guides, toolkits, templates, checklists, marketing materials and more.

Besides this, timely product information and pre-release access to the new SaaS software HOBA Pro® (due for release later this year) and product updates ensures that the partners have a distinct service delivery and sales and marketing advantage.

Any independent consultant or consultancy that provides business and digital transformation services and/or products to appropriate customers with proven ability in successful service delivery of these services and products can apply for the program. HOBA TECH®’s Certified Partner Program provides qualified partners with all the resources and support necessary to help capitalise on the business opportunities in the marketplace. As a result, partners can look forward to expanding their portfolios and increasing revenues.

More information on the Certified Partner Program is available from the company’s website. Please visit:


HOBA TECH LTD (HOBA TECH®) provides agile transformation solutions to organisations worldwide. Be it a facilitator-led training, bespoke learning, e-learning, transformation playbook, eBook, toolkits and business transformation solutions. HOBA TECH® strives to add value its clients and partners transformations.

HOBA TECH Announces the Publication of the New Book

To support its specialised offerings the company has its proprietary and patented framework, dedicated infrastructure, learning management system, including HOBA® Labs (where certified partners will get their own test and demo platform – coming soon) and HOBA Pro® (where partners can implement HOBA® and manage the whole agile transformation online – coming soon).

Learn more about HOBA TECH® at:

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