Good to Great Service Design Agency in 5 Key Steps (Part 2)

Share on facebook
Share on twitter
Share on linkedin
Share on email
Good to Great Service Design Agencyin 5 Key Steps (Part 2)
As promised, here’s the 2nd (of 2) parts of our previous post containing the top mistakes Service Design agencies make when trying to establish themselves.As a reminder, in this context as a ‘Service Design’ agency, you can be an internal or external consultancy that helps you or your Clients Organisation design (and implement) its services through the design (and implementation) of its future ‘Target Operating Model (TOM)’. In the previous post, we discussed the five (5) toxic mistakes Service Design Agencies make how not prioritizing your customers enough, faulty templates, undisclosed value propositions, communication errors, and training blunders can cost both your Clients but also your business in the long run. Now, let’s have a look at how your company (having now addressed those toxic mistakes discussed in the previous post), and go from a Good to Great Service Design agency. Today, the Service Design industry is all about creating unique and innovative customer experiences and delivering optimum value. It has now become a booming field that allows managers and designers to leverage technology and the latest developments to create something distinctive. The truth is, no matter how fancy it sounds, creating new business designs is definitely a tough job. Even the largest of corporations struggle to remain afloat at times. The major challenge here is to avoid the common pitfalls and work on building something truly unique that your customers fall ‘head over heels’ in love with. Here we have compiled a step-by-step guide on how businesses in the Service Design sector can make their mark. In summary, here are the main steps:
  • Forming a clear process and setting your focus straight
  • Creating a unique value proposition to help your customers see why you’re special
  • Making sure your business communications are crystal clear and there are zero barriers in between
  • Crafting a well-thought-out template
  • And getting your training right
So, let’s get started!

5 Steps to Being a Good Service Design Agency

1. Constructing a Clear Process

First off – you need to start out with a clear process. This involves setting your focus straight and operating with utmost control. Our tried and tested blueprint involves the following core elements:
  • Focus
  • Control
  • Analyse
  • Evaluate
  • Design
  • Implement
Here is how it works: Evaluate the scope and risks of your design. Before moving forward, you need to define the starting point and analyze your current position. While you’re at it, you need to make sure that the stakeholders, customers, employees – all have the same end in mind (that’s your Vision). Once you’ve made sure everyone’s happy, you can then move onto creating and implementing a business design that addresses your customer’s pain points to exceeds their expectations. You might be interested in this piece I wrote on how to get your business design right. The agile methodology will help you significantly in this aspect. Here is my exclusive 6-week course on agile transformation to accelerate your success! But before you move onto the designing aspect, you need to map out your customer journey. Ask yourself – how will you engage with your customers, how will you make them a part of THEIR journey (after all, it is them that is experiencing the change)? Your business needs to take necessary measures to improve its Customer engagement in order to build a strong connection with your consumers. In approximately 70% of the cases, when a customer quits doing business with a company, it’s because of the poor service delivery. Therefore, you must practice some, if not all, of these steps to ensure that you gain customer satisfaction.

Therefore, you must practice some, if not all, of these steps to ensure that you gain customer satisfaction.

  • Keep your customers in the loop
READ
What is a Business Transformator

Make them realize that ensuring their satisfaction is your number one priority. Keep them updated along the design journey. This goes a long way in building your name and brand reputation, recognition and respect which done right can be VERY rewarding in the long run. 

  • Personalisation

Meeting ‘technical’ design and ‘physical’ changes is important, but it comes secondary to listening and understanding your customers needs. You should make sure you actually listen to and use your clients words in your materials and conversation to show you are listening and incorporating what they need into the designs you are developing. This level of personalisation will help break down change readiness and inertia and help distinguish you from the competition.

  • Utilise live chat for customer engagement

According to Emarketer, 63% of customers are likely to return to an online service that provides live chat.Remote and virtual working got exacerbated due to COVID. Utilise these remote and virtual working tools to strengthen your customer engagement by carrying out proper live chat protocols.

  • Improve customer experience using social media

The power of Social Media is still misunderstood and undermined by majority of the brands. In order to stay relevant, you need to be seen frequently. What better way to do that other than Social Media?

  • Value customer feedback

The value you give to customer feedback is what makes the difference between a successful and a failed brand. You need to show the customers that they are part of the design cycle and their input is crucial.

2. Putting Forth Your Value Proposition

Designing a value proposition can be quite tricky, considering how the customer behavior influences the business in multiple ways. You need to explain why both your stakeholders and customers should agree with your companies’ policies and claims of providing the best quality.

In this regard, you can practice a set of steps that ensure your value propositions are customer-focused.

  • Identify your business challenge

Firstly, you need to clarify the problem or ‘pain points’ and assess the market challenges/opportunities that both you, and your client are facing (TIP: in most cases they wont be the same thing, so don’t assume what is good for you is automatically good for your Client). Make sure to keep in mind the demographic and cultural differences in your consumers and try to satisfy them accordingly.

  • Understand your customers to identify their needs

Now, gain understanding about the customer by assessing customer insights using focus groups, field studies, customer surveys, interviews, etc.

  • Combine all insights and identify the key problems

After gathering the information, you need to define the pain points by combining the customer insights and figuring out the key problems being faced by the majority of your customers. This will save you time and money.

  • Generate ideas and develop value propositions collaboratively

Organise collaborative workshops and involve your employees to come up with innovative ideas and concepts that will serve as the foundation of your new customer-focused value propositions.

  • Develop a business model for the new value propositions
READ
Business Transformation Is Everyone’s Business

Now in order to dig deep into the roles, channels, processes, and investment needed for the solutions, identify the factors that will favor all these aspects and look for a common solution. Your new model should highlight your unique value propositions – allowing your customers to see why you are better than the competitors (Note – if you are an internal consultancy, don’t think that because you are ‘internal’ your Organisation or other divisions wont shop around. Your value proposition needs to standup to ‘external’ competition too. The question to ask is ‘would I pay for this service we provide?’ If not, this is where you start. Fixing the answer to that question).

  • Track, learn, change… Repeat

Lastly, track the changes that occur as the product/service evolves within the customer journey and implement the required changes to ensure maximum customer satisfaction.

3. Employing Clear Communication

Customer Communication is probably the most important aspect for a business that directly influences customer retention. In order to ensure long-term success, businesses need to implement specific communicational practices that ensure the customers feel comfortable with the brand.

  • Gaining clarity

For the business to understand what the client demands, there needs to be clarity in the communication mediums. Clarity of communication can easily be achieved by asking the right questions. This helps eliminate any ambiguity or confusion and enables the business to better understand the customers’ situation.

  • Implementing change

Customers feel welcome when they notice their feedback and suggestions were valued and were implemented. Although customers’ requirements keep changing time-to-time, the adaptability of a brand to cope with their changing needs and implementing them greatly increases the chances of customer retention.

  • Keeping in touch

It is a fact that almost all customers hate being bombarded with continuous messages, however humans feel relieved and connected when they are being communicated with. It makes them feel that they are important. This emotional response appeals to the consumer psychology and helps them develop a unique connection with the brand.

4. Crafting Well-Thought-Out Templates

We, at HOBA, refer to the templates as Reference Models, Building Blocks and Blueprints – yes they are that crucial! When designing the template, you need to make sure it is:

  • Functional and easily applicable

Creating a template based off of assumptions is no good. The template you build needs to be tested (multiple times) and reconstructed until it is easily applicable and blends beautifully into your system. It should bring your business’s vision and goals to fruition.

  • Focuses on quality over quantity always

It is crucial that you focus on the quality a lot more than the quantity or volume of the work. While maintaining the quantity does have its own significance, but if the end result (product or service) lacks quality – all your efforts will be in vain. Remember – your business model revolves around the customer and you need to deliver the best value to your clients in order to succeed.

  • Contains primary KPIs and the time span it’ll take to cover them

Even if you manage to create a flawless template, if it doesn’t fulfill your business goals within the desired time period, it is practically a failure. The best route to follow is to define the primary KPIs and objectives and the time it will take to achieve those targets. While you’re at it – make sure to be realistic when defining the time indicators. Going overboard on these is just going to cost you in terms of the costs and time spent. Basically, your KPIs need to be SMART.

  • Practical and Implementable
READ
The Four Levels Of A Business Transformator

The template you create should contain practical, approachable steps and goals that are well within your reach. It is very important to not go overboard with the positives in an attempt to create something innovative. The template is essentially your framework to success, so it is crucial to make sure that is implementable.

Here’s a tip – try simplifying the entire process by breaking down the ‘bigger’ steps into ‘smaller’ more practical steps. This will make it easier for the employees to work towards the goals. Plus, it will work well in your favor when you take your case to the stakeholders. They’re more likely to proceed with the template if they can read it on their own, without your walking them through it or needing a ‘guide’ to understand it (I’ve seen the latter many time… while looking impressive, end up being in fact, useless).

5. Getting Your Training Right

In pursuit of becoming a state-of-the-art Service Design agency, the most important factor is the training of your employees to ensure they’re providing the best customer experience.

Training serves as a defining factor for service quality because understanding the contexts (and changes) is one thing and implementing them is another. Although old methods practiced by service employees were fruitful and yielded results, they are a thing of the past now.

Your staff needs to learn about the latest effective methods in order to yield successful results. In order to increase its productivity, allService Design agencies need to follow the following steps.

  • Explore the strategic training needs

Firstly, you need to see if your employees require the relevant training. This can be done by observing and interviewing your employees or customers to perform a gap analysis and identifying the importance of a training program based on the organization’s strategic goals.

  • Design and develop the training program

After the identification of needs, you need to set measurable objectives to ensure you have a performance metric to evaluate the results.

  • Deliver and implement the training program

In order to make this training process effective, you need to carry out multiple pre-training motivation sessions to support the training and to remove all kinds of barriers that might interrupt the flow of the process.

  • Measure and evaluate the training outcomes

Lastly, you need to track, measure, and evaluate the training program to ensure the effectiveness of the program is intact. By the end of the program, you need to have certain answers to generic questions such as: Did it change the behavior and/or improve the service value?Which part(s) of the training were effective?

So there you have it, that’s the 5 errors to avoid, and 5 steps to go from a Good to Great Service Design Agency. Hope you found tremendous value in that!

Let me know what you think in the comments, and what you would like to see next.

Thank you for reading this!

Sincerely,

Heath Gascoigne

P.S. If you want to join our Business Transformator community of like-minded Business Transformators, join the community on the Business Transformator Facebook Group here.

P.P.S. If you want to learn more about business transformation, check out The Business Transformation Playbook here.

For more information, visit https://www.hoba.tech

Share and Enjoy !

Shares
TAGS
Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.
Heath Gascoigne

Heath Gascoigne

Hi, I'm Heath, the founder of HOBA TECH and host of The Business Transformation Podcast. I help Business Transformation Consultants, Business Designers and Business Architects transform their and their clients' business and join the 30% club that succeed. Join me on this journey.

Can't get enough real insights? Subscribe to Transformology®!​

We’ll send jargon free insights that you can actually use to transform your business straight to your inbox once a week. 

Can't get enough real insights? Subscribe to Transformology®!​

We’ll send jargon free insights that you can actually use to transform your business straight to your inbox once a week. 

Work Smarter, not Harder!

Subscribe to Transformology®

Connect with Us

Trending

Transformation Training Webinar

FREE Webinar

Are you a consultant, team or organisation embarking on your transformation and want to move from the model of transforming business? 

Join our free webinar and learn ‘The 6-Steps to Business Transformation Success!’

What's HOBA®?

HOBA® is the new way to transform organisations and the answer to the 70% failure rate of business and digital transformation projects today.

Learn more about HOBA®

Tired of being told what how to change your organisation?

Take control of your transformation and apply the systematic structured method that has already turned about many failing business transformations into success!

More Articles

Business Transformation Industry Is Broken
Heath Gascoigne

Business Transformation Industry is Broken

Why The Business Transformation Industry Is Broken? Before I show you how to transform your business, let’s define business transformation. What Is Business Transformation? Business Transformation is when a business changes the way it conducts business. It doesn’t necessarily change what it does, but how it does it.This can involve a change […]

Read More »
Business-Architecture-Challenge-3
Heath Gascoigne

The Business Architecture Challenge

Let’s start this post by defining business architecture… What Is Business Architecture? Business architecture refers to an organization’s framework. The Business Architecture Working Group of the Object Management Group (OMG), calls it “a blueprint of the enterprise that provides a common understanding of the organization and is used to align strategic objectives and tactical […]

Read More »
Aligns the Business
Heath Gascoigne

What Is Enterprise Architecture Really?

Let’s start this post by defining enterprise architecture… What Is Enterprise Architecture? Enterprise Architecture looks at both Business and Technology Architecture. TechTarget calls it “a conceptual blueprint that defines the structure and operation of an organization”.Its aims to make sure your IT investment will help you achieve your current and future objectives at the […]

Read More »
Business Transformation World

Get content like this sent directly to your inbox!

Scroll to Top
Cookie-Man.svg

This website uses cookies to ensure you get the best experience on our website.

[wpforms id="28908"]
<div class="wpforms-container wpforms-container-full" id="wpforms-28908"><form id="wpforms-form-28908" class="wpforms-validate wpforms-form" data-formid="28908" method="post" enctype="multipart/form-data" action="/good-to-great-service-design-agency-in-5-key-steps-part-2/" data-token="3946ba205b6be03c3d4d78751d4329a5"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#ffcc00" data-scroll="1"><span class="wpforms-page-indicator-page-title" data-page-1-title="Survey" >Survey</span><span class="wpforms-page-indicator-page-title-sep" > - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 8</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:12.5%;background-color:#ffcc00;"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 "><div id="wpforms-28908-field_39-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="39"></div><div id="wpforms-28908-field_1-container" class="wpforms-field wpforms-field-name" data-field-id="1"><label class="wpforms-field-label" for="wpforms-28908-field_1">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-medium"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-28908-field_1" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][1][first]" required><label for="wpforms-28908-field_1" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-28908-field_1-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][1][last]" required><label for="wpforms-28908-field_1-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-28908-field_2-container" class="wpforms-field wpforms-field-email" data-field-id="2"><label class="wpforms-field-label" for="wpforms-28908-field_2">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-28908-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></div><div id="wpforms-28908-field_41-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="41"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="28908" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-2 " style="display:none;"><div id="wpforms-28908-field_48-container" class="wpforms-field wpforms-field-html" data-field-id="48"><div id="wpforms-28908-field_48"><label class="wpforms-field-label">What are the top 3 goals when it comes to Business Transformation?</label> </div></div><div id="wpforms-28908-field_8-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="8"><ul id="wpforms-28908-field_8" data-choice-limit="3"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-28908-field_8_1" data-rule-check-limit="true" name="wpforms[fields][8][]" value="Better Customer Experience" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_1">Better Customer Experience</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-28908-field_8_2" data-rule-check-limit="true" name="wpforms[fields][8][]" value="Agility" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_2">Agility</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-28908-field_8_3" data-rule-check-limit="true" name="wpforms[fields][8][]" value="New Business Models" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_3">New Business Models</label></li><li class="choice-4 depth-1"><input type="checkbox" id="wpforms-28908-field_8_4" data-rule-check-limit="true" name="wpforms[fields][8][]" value="Cost Reduction" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_4">Cost Reduction</label></li><li class="choice-5 depth-1"><input type="checkbox" id="wpforms-28908-field_8_5" data-rule-check-limit="true" name="wpforms[fields][8][]" value="Employee performance" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_5">Employee performance</label></li><li class="choice-6 depth-1"><input type="checkbox" id="wpforms-28908-field_8_6" data-rule-check-limit="true" name="wpforms[fields][8][]" value="Compliance with Data Security" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_6">Compliance with Data Security</label></li><li class="choice-8 depth-1"><input type="checkbox" id="wpforms-28908-field_8_8" data-rule-check-limit="true" name="wpforms[fields][8][]" value="Competitive Advantage" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_8">Competitive Advantage</label></li><li class="choice-9 depth-1"><input type="checkbox" id="wpforms-28908-field_8_9" data-rule-check-limit="true" name="wpforms[fields][8][]" value="Other" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_8_9">Other</label></li></ul></div><div id="wpforms-28908-field_9-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="9" style="display:none;"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-28908-field_9">What are the top 3 goals when it comes to Business Transformation?</label><input type="text" id="wpforms-28908-field_9" class="wpforms-field-medium" name="wpforms[fields][9]" ></div><div id="wpforms-28908-field_42-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="42"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="28908" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-3 " style="display:none;"><div id="wpforms-28908-field_49-container" class="wpforms-field wpforms-field-html" data-field-id="49"><div id="wpforms-28908-field_49"><label class="wpforms-field-label">What's the top 3 roadblocks that stands in the way of the goal you mentioned?</label> </div></div><div id="wpforms-28908-field_14-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="14"><ul id="wpforms-28908-field_14" data-choice-limit="3"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-28908-field_14_1" data-rule-check-limit="true" name="wpforms[fields][14][]" value="Not knowing the process to follow" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_14_1">Not knowing the process to follow</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-28908-field_14_2" data-rule-check-limit="true" name="wpforms[fields][14][]" value="Not knowing how to start" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_14_2">Not knowing how to start</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-28908-field_14_3" data-rule-check-limit="true" name="wpforms[fields][14][]" value="Not knowing how to setup your Business Transformation" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_14_3">Not knowing how to setup your Business Transformation</label></li><li class="choice-4 depth-1"><input type="checkbox" id="wpforms-28908-field_14_4" data-rule-check-limit="true" name="wpforms[fields][14][]" value="Getting Senior stakeholder support" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_14_4">Getting Senior stakeholder support</label></li><li class="choice-5 depth-1"><input type="checkbox" id="wpforms-28908-field_14_5" data-rule-check-limit="true" name="wpforms[fields][14][]" value="Getting Business stakeholder buy-in" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_14_5">Getting Business stakeholder buy-in</label></li><li class="choice-6 depth-1"><input type="checkbox" id="wpforms-28908-field_14_6" data-rule-check-limit="true" name="wpforms[fields][14][]" value="Other" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_14_6">Other</label></li></ul></div><div id="wpforms-28908-field_11-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="11" style="display:none;"><input type="text" id="wpforms-28908-field_11" class="wpforms-field-medium" name="wpforms[fields][11]" ></div><div id="wpforms-28908-field_43-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="43"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="28908" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-4 " style="display:none;"><div id="wpforms-28908-field_50-container" class="wpforms-field wpforms-field-html" data-field-id="50"><div id="wpforms-28908-field_50"><label class="wpforms-field-label">What's the top 3 things you want to learn about regarding Business Transformation?</label> </div></div><div id="wpforms-28908-field_12-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="12"><ul id="wpforms-28908-field_12" data-choice-limit="3"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-28908-field_12_1" data-rule-check-limit="true" name="wpforms[fields][12][]" value="How to setup your Transformation" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_12_1">How to setup your Transformation</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-28908-field_12_2" data-rule-check-limit="true" name="wpforms[fields][12][]" value="How to get Senior Stakeholders on board" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_12_2">How to get Senior Stakeholders on board</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-28908-field_12_3" data-rule-check-limit="true" name="wpforms[fields][12][]" value="How to get All Stakeholders on board" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_12_3">How to get All Stakeholders on board</label></li><li class="choice-4 depth-1"><input type="checkbox" id="wpforms-28908-field_12_4" data-rule-check-limit="true" name="wpforms[fields][12][]" value="Proven process to follow" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_12_4">Proven process to follow</label></li><li class="choice-5 depth-1"><input type="checkbox" id="wpforms-28908-field_12_5" data-rule-check-limit="true" name="wpforms[fields][12][]" value="How to provide visibility and transparency through the process from start to end" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_12_5">How to provide visibility and transparency through the process from start to end</label></li><li class="choice-6 depth-1"><input type="checkbox" id="wpforms-28908-field_12_6" data-rule-check-limit="true" name="wpforms[fields][12][]" value="Other" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_12_6">Other</label></li></ul></div><div id="wpforms-28908-field_13-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="13" style="display:none;"><input type="text" id="wpforms-28908-field_13" class="wpforms-field-medium" name="wpforms[fields][13]" ></div><div id="wpforms-28908-field_44-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="44"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="28908" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-5 " style="display:none;"><div id="wpforms-28908-field_52-container" class="wpforms-field wpforms-field-html" data-field-id="52"><div id="wpforms-28908-field_52"><label class="wpforms-field-label">What's your 1 fear you want to avoid at all costs?</label> </div></div><div id="wpforms-28908-field_16-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="16"><ul id="wpforms-28908-field_16" data-choice-limit="1"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-28908-field_16_1" data-rule-check-limit="true" name="wpforms[fields][16][]" value="Wasting time" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_16_1">Wasting time</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-28908-field_16_2" data-rule-check-limit="true" name="wpforms[fields][16][]" value="Wasting money" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_16_2">Wasting money</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-28908-field_16_3" data-rule-check-limit="true" name="wpforms[fields][16][]" value="Missing opportunities" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_16_3">Missing opportunities</label></li><li class="choice-4 depth-1"><input type="checkbox" id="wpforms-28908-field_16_4" data-rule-check-limit="true" name="wpforms[fields][16][]" value="Other" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_16_4">Other</label></li></ul></div><div id="wpforms-28908-field_15-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="15" style="display:none;"><input type="text" id="wpforms-28908-field_15" class="wpforms-field-medium" name="wpforms[fields][15]" ></div><div id="wpforms-28908-field_45-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="45"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="5" data-formid="28908" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-6 " style="display:none;"><div id="wpforms-28908-field_54-container" class="wpforms-field wpforms-field-html" data-field-id="54"><div id="wpforms-28908-field_54"><label class="wpforms-field-label">What are your top 3 questions about Business Transformation that you'd like to see my answers on?</label> </div></div><div id="wpforms-28908-field_53-container" class="wpforms-field wpforms-field-checkbox wpforms-conditional-trigger" data-field-id="53"><ul id="wpforms-28908-field_53" data-choice-limit="3"><li class="choice-1 depth-1"><input type="checkbox" id="wpforms-28908-field_53_1" data-rule-check-limit="true" name="wpforms[fields][53][]" value="How to start?" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_53_1">How to start?</label></li><li class="choice-2 depth-1"><input type="checkbox" id="wpforms-28908-field_53_2" data-rule-check-limit="true" name="wpforms[fields][53][]" value="What to do it?" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_53_2">What to do it?</label></li><li class="choice-3 depth-1"><input type="checkbox" id="wpforms-28908-field_53_3" data-rule-check-limit="true" name="wpforms[fields][53][]" value="What process to use?" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_53_3">What process to use?</label></li><li class="choice-4 depth-1"><input type="checkbox" id="wpforms-28908-field_53_4" data-rule-check-limit="true" name="wpforms[fields][53][]" value="How to get my client(s) on board with the method we will use to transform their business?" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_53_4">How to get my client(s) on board with the method we will use to transform their business?</label></li><li class="choice-6 depth-1"><input type="checkbox" id="wpforms-28908-field_53_6" data-rule-check-limit="true" name="wpforms[fields][53][]" value="How to get my staff on board with the method we will use to transform our clients business?" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_53_6">How to get my staff on board with the method we will use to transform our clients business?</label></li><li class="choice-5 depth-1"><input type="checkbox" id="wpforms-28908-field_53_5" data-rule-check-limit="true" name="wpforms[fields][53][]" value="Other?" ><label class="wpforms-field-label-inline" for="wpforms-28908-field_53_5">Other?</label></li></ul></div><div id="wpforms-28908-field_19-container" class="wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show" data-field-id="19" style="display:none;"><input type="text" id="wpforms-28908-field_19" class="wpforms-field-medium" name="wpforms[fields][19]" ></div><div id="wpforms-28908-field_46-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="46"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="6" data-formid="28908" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-7 " style="display:none;"><div id="wpforms-28908-field_20-container" class="wpforms-field wpforms-field-text" data-field-id="20"><label class="wpforms-field-label" for="wpforms-28908-field_20">Please include your email if you&#039;d like us to follow up when our training enrollment opens again:</label><input type="text" id="wpforms-28908-field_20" class="wpforms-field-medium" name="wpforms[fields][20]" ></div><div id="wpforms-28908-field_47-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="47"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="7" data-formid="28908" disabled>Next</button></div></div></div><div class="wpforms-page wpforms-page-8 last " style="display:none;"><div id="wpforms-28908-field_3-container" class="wpforms-field wpforms-field-rating" data-field-id="3"><label class="wpforms-field-label" for="wpforms-28908-field_3">Your Experience <span class="wpforms-required-label">*</span></label><div class="wpforms-field-rating-items"><label class="wpforms-field-rating-item choice-1" for="wpforms-28908-field_3_1"><span class="wpforms-screen-reader-element">Rate 1 out of 5</span><input type="radio" id="wpforms-28908-field_3_1" class="wpforms-field-required wpforms-screen-reader-element" name="wpforms[fields][3]" value="1" required><svg width="28" height="28" style="height:28px;width:28px;" fill="currentColor" color="#ffcc00" viewBox="0 0 1792 1792" xmlns="http://www.w3.org/2000/svg"><path d="M1728 647q0 22-26 48l-363 354 86 500q1 7 1 20 0 21-10.5 35.5t-30.5 14.5q-19 0-40-12l-449-236-449 236q-22 12-40 12-21 0-31.5-14.5t-10.5-35.5q0-6 2-20l86-500-364-354q-25-27-25-48 0-37 56-46l502-73 225-455q19-41 49-41t49 41l225 455 502 73q56 9 56 46z"/></svg></label><label class="wpforms-field-rating-item choice-2" for="wpforms-28908-field_3_2"><span class="wpforms-screen-reader-element">Rate 2 out of 5</span><input type="radio" id="wpforms-28908-field_3_2" class="wpforms-field-required wpforms-screen-reader-element" name="wpforms[fields][3]" value="2" required><svg width="28" height="28" style="height:28px;width:28px;" fill="currentColor" color="#ffcc00" viewBox="0 0 1792 1792" xmlns="http://www.w3.org/2000/svg"><path d="M1728 647q0 22-26 48l-363 354 86 500q1 7 1 20 0 21-10.5 35.5t-30.5 14.5q-19 0-40-12l-449-236-449 236q-22 12-40 12-21 0-31.5-14.5t-10.5-35.5q0-6 2-20l86-500-364-354q-25-27-25-48 0-37 56-46l502-73 225-455q19-41 49-41t49 41l225 455 502 73q56 9 56 46z"/></svg></label><label class="wpforms-field-rating-item choice-3" for="wpforms-28908-field_3_3"><span class="wpforms-screen-reader-element">Rate 3 out of 5</span><input type="radio" id="wpforms-28908-field_3_3" class="wpforms-field-required wpforms-screen-reader-element" name="wpforms[fields][3]" value="3" required><svg width="28" height="28" style="height:28px;width:28px;" fill="currentColor" color="#ffcc00" viewBox="0 0 1792 1792" xmlns="http://www.w3.org/2000/svg"><path d="M1728 647q0 22-26 48l-363 354 86 500q1 7 1 20 0 21-10.5 35.5t-30.5 14.5q-19 0-40-12l-449-236-449 236q-22 12-40 12-21 0-31.5-14.5t-10.5-35.5q0-6 2-20l86-500-364-354q-25-27-25-48 0-37 56-46l502-73 225-455q19-41 49-41t49 41l225 455 502 73q56 9 56 46z"/></svg></label><label class="wpforms-field-rating-item choice-4" for="wpforms-28908-field_3_4"><span class="wpforms-screen-reader-element">Rate 4 out of 5</span><input type="radio" id="wpforms-28908-field_3_4" class="wpforms-field-required wpforms-screen-reader-element" name="wpforms[fields][3]" value="4" required><svg width="28" height="28" style="height:28px;width:28px;" fill="currentColor" color="#ffcc00" viewBox="0 0 1792 1792" xmlns="http://www.w3.org/2000/svg"><path d="M1728 647q0 22-26 48l-363 354 86 500q1 7 1 20 0 21-10.5 35.5t-30.5 14.5q-19 0-40-12l-449-236-449 236q-22 12-40 12-21 0-31.5-14.5t-10.5-35.5q0-6 2-20l86-500-364-354q-25-27-25-48 0-37 56-46l502-73 225-455q19-41 49-41t49 41l225 455 502 73q56 9 56 46z"/></svg></label><label class="wpforms-field-rating-item choice-5" for="wpforms-28908-field_3_5"><span class="wpforms-screen-reader-element">Rate 5 out of 5</span><input type="radio" id="wpforms-28908-field_3_5" class="wpforms-field-required wpforms-screen-reader-element" name="wpforms[fields][3]" value="5" required><svg width="28" height="28" style="height:28px;width:28px;" fill="currentColor" color="#ffcc00" viewBox="0 0 1792 1792" xmlns="http://www.w3.org/2000/svg"><path d="M1728 647q0 22-26 48l-363 354 86 500q1 7 1 20 0 21-10.5 35.5t-30.5 14.5q-19 0-40-12l-449-236-449 236q-22 12-40 12-21 0-31.5-14.5t-10.5-35.5q0-6 2-20l86-500-364-354q-25-27-25-48 0-37 56-46l502-73 225-455q19-41 49-41t49 41l225 455 502 73q56 9 56 46z"/></svg></label></div><div class="wpforms-field-description">Overall, how would you rate your experience with us?</div></div><div id="wpforms-28908-field_55-container" class="wpforms-field wpforms-field-gdpr-checkbox" data-field-id="55"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-28908-field_55">GDPR Agreement <span class="wpforms-required-label">*</span></label><ul id="wpforms-28908-field_55" class="wpforms-field-required"><li class="choice-1"><input type="checkbox" id="wpforms-28908-field_55_1" name="wpforms[fields][55][]" value="I consent to having this website store my submitted information so they can respond to my inquiry." required ><label class="wpforms-field-label-inline" for="wpforms-28908-field_55_1">I consent to having this website store my submitted information so they can respond to my inquiry. <span class="wpforms-required-label">*</span></label></li></ul></div><div id="wpforms-28908-field_40-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="40"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="28908"><input type="hidden" name="wpforms[author]" value="3"><input type="hidden" name="wpforms[post_id]" value="26449"><button type="submit" name="wpforms[submit]" class="wpforms-submit om-trigger-conversion" id="wpforms-submit-28908" value="wpforms-submit" aria-live="assertive" data-alt-text="Sending..." data-submit-text="Submit">Submit</button></div></form></div> <!-- .wpforms-container -->